The Science of Behaviour Analysis
Behaviour Analysis is the scientific study of everything human beings do, including what we think, feel and how we act. The aim is to better understand ourselves so we might work together more effectively to build a better world for everyone.
Making Life Better
The goal is to enable people to lead rich, purposeful and fulfilling lives with kindness and compassion. This often involves changing our behaviour so that we can do more of the things that matter in life. The science of Behaviour Analysis provides the tools for us to change to be more aligned with our core values and thereby live with greater purpose and dignity.
It might sound naive, but the vision of Behaviour Analysis is to work with others to help make the world a kinder, fairer and more sustainable place, one step at at time.
You may say we are dreamers, but we are not the only ones.